During the second week of March of the current year, the President signed a bill, whose origin took place in the proposal that regulates the protection of personal data treatment and creates the Personal Data Protection Agency.
Is referring to the software that is centrally hosted and used remotely, commonly through a web browser, in exchange of a subscription. This way of licensing and providing software thrive in the cloud-computing era.
¿Do your marketing strategy contemplates the gathering, organization and use of personal data of your clients or prospects? ¿Have you wonder if the way you are obtaining and using the data is in compliance with the current regulations?